{"title":"Shop","description":"","products":[{"product_id":"test-shirt","title":"The Pink Tee","description":"\u003cp\u003eYou are meant to try and fail often while wearing this shirt. You got this. \u003c!-- notionvc: 5893ab22-7449-4a3a-bbf2-2d952ada05d0 --\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThe Shirt\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eUnisex — designed for all genders\u003c\/li\u003e\n\u003cli\u003e275 GSM Heavyweight Combed Cotton Jersey\u003c\/li\u003e\n\u003cli\u003e300 GSM Heavyweight 1x1 Rib\u003c\/li\u003e\n\u003cli\u003e100% Cotton Canadian Milled Fabric\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e100% Made in Canada \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eModels\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMakari: 5’5\" 135lbs (165cm \/ 61kg) and wearing a size small in the photo (I also wear medium and large for a cool baggy fit)\u003c\/li\u003e\n\u003cli\u003eSimon: 6'1\" 180lbs \u003cmeta charset=\"utf-8\"\u003e(180cm \/ 82kg) \u003cmeta charset=\"utf-8\"\u003eand wearing a size large\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eInternational Taxes and Duties\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDepending on your country, there may be additional duties and taxes applied to your order. \u003cmeta charset=\"utf-8\"\u003eThese charges are separate from our shipping fees and are collected by the delivery company on behalf of your local customs authority. \u003c\/span\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eYou will be \u003cstrong\u003econtacted by the delivery company\u003c\/strong\u003e if any additional charges are due before delivery. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eReturns\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAll sales are final unless we've made a mistake on our end. Thank you for your understanding! \u003c\/p\u003e","brand":"I Fail Often","offers":[{"title":"XS","offer_id":42139844837424,"sku":"IFO-PINK-XS","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":42139844870192,"sku":"IFO-PINK-S","price":45.0,"currency_code":"CAD","in_stock":false},{"title":"M","offer_id":42139844902960,"sku":"IFO-PINK-M","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":42139844935728,"sku":"IFO-PINK-L","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":42139844968496,"sku":"IFO-PINK-XL","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"2XL","offer_id":42141981638704,"sku":"IFO-PINK-2XL","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/6731\/4736\/files\/MakariMerch_IFailOftenJune2025PhotobyJayWallace_jaywalrus-26418.jpg?v=1751677733"},{"product_id":"the-black-tee","title":"The Black Tee","description":"\u003cp\u003eYou are meant to try and fail often while wearing this shirt. You got this. \u003c!-- notionvc: 5893ab22-7449-4a3a-bbf2-2d952ada05d0 --\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThe Shirt\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eUnisex — designed for all genders\u003c\/li\u003e\n\u003cli\u003e275 GSM Heavyweight Combed Cotton Jersey\u003c\/li\u003e\n\u003cli\u003e300 GSM Heavyweight 1x1 Rib\u003c\/li\u003e\n\u003cli\u003e100% Cotton Canadian Milled Fabric\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e100% Made in Canada \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eModels\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMakari: 5’5\" 135lbs (165cm \/ 61kg) and wearing a size small in the photo (I also wear medium and large for a cool baggy fit)\u003c\/li\u003e\n\u003cli\u003eSimon: 6'1\" 180lbs \u003cmeta charset=\"utf-8\"\u003e(180cm \/ 82kg) \u003cmeta charset=\"utf-8\"\u003eand wearing a size large\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eInternational Taxes and Duties\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDepending on your country, there may be additional duties and taxes applied to your order. \u003cmeta charset=\"utf-8\"\u003eThese charges are separate from our shipping fees and are collected by the delivery company on behalf of your local customs authority. \u003c\/span\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eYou will be \u003cstrong\u003econtacted by the delivery company\u003c\/strong\u003e if any additional charges are due before delivery. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eReturns\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAll sales are final unless we've made a mistake on our end. Thank you for your understanding! \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"I Fail Often","offers":[{"title":"XS","offer_id":42139070234672,"sku":"IFO-BLK-XS","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":42140218523696,"sku":"IFO-BLK-S","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":42140218556464,"sku":"IFO-BLK-M","price":45.0,"currency_code":"CAD","in_stock":false},{"title":"L","offer_id":42140218589232,"sku":"IFO-BLK-L","price":45.0,"currency_code":"CAD","in_stock":false},{"title":"XL","offer_id":42140218622000,"sku":"IFO-BLK-XL","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"2XL","offer_id":42140218654768,"sku":"IFO-BLK-2XL","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/6731\/4736\/files\/MakariMerch_IFailOftenJune2025PhotobyJayWallace_jaywalrus-26563.jpg?v=1775336219"},{"product_id":"the-ifo-hoodie-black","title":"The Black IFO Hoodie","description":"\u003cp\u003eYou are meant to try and fail often while wearing this hoodie. Or just chill. Either way, you got this. \u003c!-- notionvc: 5893ab22-7449-4a3a-bbf2-2d952ada05d0 --\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThe Hoodie\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex \u003c\/li\u003e\n\u003cli\u003eComfy as heck\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e100% Cotton, 400 GSM heavyweight washed 3 end fleece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e100% Made in Canada \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eModel\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMakari: 5’5\" 135lbs (165cm \/ 61kg) and wearing a size Medium in the photo (I also wear large for a relaxed baggy fit)\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eInternational Taxes and Duties\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDepending on your country, there will \u003cstrong\u003elikely\u003c\/strong\u003e be additional duties and taxes applied to your order. \u003cmeta charset=\"utf-8\"\u003eThese charges are separate from our shipping fees and are collected by the delivery company on behalf of your local customs authority. \u003c\/span\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eYou will be \u003cstrong\u003econtacted by the delivery company\u003c\/strong\u003e if any additional charges are due before delivery. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eReturns\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAll sales are final unless we've made a mistake on our end. Thank you for your understanding! \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"I Fail Often","offers":[{"title":"XS","offer_id":42524857761840,"sku":"HOO-BLK-XS","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":42524857794608,"sku":"HOO-BLK-S","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":42524857827376,"sku":"HOO-BLK-M","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":42524857860144,"sku":"HOO-BLK-L","price":120.0,"currency_code":"CAD","in_stock":false},{"title":"XL","offer_id":42524857892912,"sku":"HOO-BLK-XL","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"XXL","offer_id":42524857925680,"sku":"HOO-BLK-XXL","price":120.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/6731\/4736\/files\/1_e084cace-77c1-46ea-b126-55838e52648a.png?v=1762457445"},{"product_id":"the-grey-ifo-hoodie","title":"The Grey IFO Hoodie","description":"\u003cp\u003eYou are meant to try and fail often while wearing this hoodie. Or just chill. Either way, you got this. \u003c!-- notionvc: 5893ab22-7449-4a3a-bbf2-2d952ada05d0 --\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThe Hoodie\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex \u003c\/li\u003e\n\u003cli\u003eComfy as heck\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e100% Cotton, 400 GSM heavyweight washed 3 end fleece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e100% Made in Canada \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eModel\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMakari: 5’5\" 135lbs (165cm \/ 61kg) and wearing a size Medium in the photo (I also wear large for a relaxed baggy fit)\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eInternational Taxes and Duties\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDepending on your country, there will \u003cstrong\u003elikely\u003c\/strong\u003e be additional duties and taxes applied to your order. \u003cmeta charset=\"utf-8\"\u003eThese charges are separate from our shipping fees and are collected by the delivery company on behalf of your local customs authority. \u003c\/span\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eYou will be \u003cstrong\u003econtacted by the delivery company\u003c\/strong\u003e if any additional charges are due before delivery. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eReturns\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAll sales are final unless we've made a mistake on our end. Thank you for your understanding! \u003c\/p\u003e","brand":"I Fail Often","offers":[{"title":"XS","offer_id":42542579908656,"sku":"HOO-GRY-XS","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":42542579941424,"sku":"HOO-GRY-S","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":42542579974192,"sku":"HOO-GRY-M","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":42542580006960,"sku":"HOO-GRY-L","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":42542580039728,"sku":"HOO-GRY-XL","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"XXL","offer_id":42542580072496,"sku":"HOO-GRY-XXL","price":120.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/6731\/4736\/files\/4_7b14cd2d-b9b1-40b3-8de5-3eecc43df6a6.png?v=1762457643"},{"product_id":"the-sage-tee","title":"The Sage Tee","description":"\u003cp\u003eYou are meant to try and fail often while wearing this shirt. You got this. \u003c!-- notionvc: 5893ab22-7449-4a3a-bbf2-2d952ada05d0 --\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThe Shirt\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eUnisex — designed for all genders\u003c\/li\u003e\n\u003cli\u003e275 GSM Heavyweight Combed Cotton Jersey\u003c\/li\u003e\n\u003cli\u003e300 GSM Heavyweight 1x1 Rib\u003c\/li\u003e\n\u003cli\u003e100% Cotton Canadian Milled Fabric\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e100% Made in Canada \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eModels\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMakari: 5’5\" 135lbs (165cm \/ 61kg) and wearing a size Medium in the photo (I also wear small for a tighter fit or large for a cool baggy fit)\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eLarry: 5’9\" and wearing a size Large in the photo.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eInternational Taxes and Duties\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDepending on your country, there may be additional duties and taxes applied to your order. \u003cmeta charset=\"utf-8\"\u003eThese charges are separate from our shipping fees and are collected by the delivery company on behalf of your local customs authority. \u003c\/span\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eYou will be \u003cstrong\u003econtacted by the delivery company\u003c\/strong\u003e if any additional charges are due before delivery. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eReturns\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAll sales are final unless we've made a mistake on our end. Thank you for your understanding! \u003c\/p\u003e","brand":"I Fail Often","offers":[{"title":"XS","offer_id":42909966401584,"sku":"IFO-SAG-XS","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":42909966434352,"sku":"IFO-SAG-S","price":45.0,"currency_code":"CAD","in_stock":false},{"title":"M","offer_id":42909966467120,"sku":"IFO-SAG-M","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":42909966499888,"sku":"IFO-SAG-L","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":42909966532656,"sku":"IFO-SAG-XL","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"XXL","offer_id":42909966565424,"sku":"IFO-SAG-XXL","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/6731\/4736\/files\/5_294f187d-b865-4376-bca2-de23f704d306.png?v=1775336182"},{"product_id":"the-blue-hoodie","title":"The Blue IFO Hoodie","description":"\u003cp\u003eYou are meant to try and fail often while wearing this hoodie. Or just chill. Either way, you got this. \u003c!-- notionvc: 5893ab22-7449-4a3a-bbf2-2d952ada05d0 --\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThe Hoodie\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex \u003c\/li\u003e\n\u003cli\u003eComfy as heck\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e100% Cotton, 400 GSM heavyweight washed 3 end fleece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e100% Made in Canada \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eModel\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMakari: 5’5\" 135lbs (165cm \/ 61kg) and wearing a size Medium in the photo (I also wear large and XL for a relaxed baggy fit)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLarry: 5'9\" and wearing a Large in the photo. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eInternational Taxes and Duties\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDepending on your country, there will \u003cstrong\u003elikely\u003c\/strong\u003e be additional duties and taxes applied to your order. \u003cmeta charset=\"utf-8\"\u003eThese charges are separate from our shipping fees and are collected by the delivery company on behalf of your local customs authority. \u003c\/span\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eYou will be \u003cstrong\u003econtacted by the delivery company\u003c\/strong\u003e if any additional charges are due before delivery. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eReturns\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAll sales are final unless we've made a mistake on our end. Thank you for your understanding! \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"I Fail Often","offers":[{"title":"XS","offer_id":42910008803376,"sku":"HOO-SAG-XS","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":42910008836144,"sku":"HOO-SAG-S","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":42910008868912,"sku":"HOO-SAG-M","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":42910008901680,"sku":"HOO-SAG-L","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":42910008934448,"sku":"HOO-SAG-XL","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"XXL","offer_id":42910008967216,"sku":"HOO-SAG-890","price":120.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/6731\/4736\/files\/6_c315f826-6013-4961-8fe1-27820b34ac0e.png?v=1775337017"},{"product_id":"the-blue-ifo-hat","title":"The Blue IFO Hat","description":"\u003cp\u003eYou are meant to try and fail often while wearing this hat. 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