
The Design
I worked with two great graphic designers before realizing that the best "font" out there is my dad's handwriting. So I asked him to write "I Fail Often" on a piece of paper and here we are.


Cut, Sewn & Dyed in Ontario
After sampling many t-shirts I fell in love with these heavyweight 100% Canadian-milled cotton tees. These bad boys are soft, sturdy, and made to last. And I have to tell you that I am so so so proud of them.
"Wow these are really high quality" - the nice man who took our product photos
"This shirt looks darn good on me" - my dad
"When can I get one?!" - my friends and all of my parent's neighbours

Embroidered in BC
This is my friend, Jaeyou, who I hadn't seen in six years. A few months ago he put his desk up for sale on Facebook Marketplace and spoiler, I bought the desk. Picking it up from his place led to a lovely conversation, the best homemade matcha latte I've ever had, and an introduction to his family friends who happen to run an embroidery shop out of their house.
I owe the biggest of thankyous to Jaeyou for all of the help with getting IFO up and running. And a formal apology for changing my mind on the embroidery threads a million times before landing on the perfect one. Who knew there were so many different kinds of light pink and off white!


Packaged and Shipped by Us
IFO would not be possible without the help of my parents who willingly, no, excitedly agreed to let me run a clothing company out of their garage.
I look forward to the days spent listening to Willie Nelson, signing thank you cards, folding t-shirts, and making Canada Post runs with my mom and dad. We do our very best to ensure speedy deliveries and top tier support and we truly appreciate your patience and understanding as we figure out how to run a clothing business together.
Worn by You
If wearing this shirt empowers you to keep trying and failing then tag me on instagram so I can replace these photos of me and my family with pictures of you! 😆